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CASE STUDY · APPROVED

Non-illuminated fascia sign to a ground-floor commercial unit

Kingsbury Road, Kingsbury · London Borough of Brent

Advertisement consent was sought for a single non-illuminated fascia sign on the front of a ground-floor commercial unit, as part of wider shopfront improvements. We prepared the supporting statement, location plan, existing and proposed front elevations and a signage detail drawing.

Existing and proposed front elevations showing the new fascia and reconfigured shopfront (Existing and proposed front elevations)
Existing and proposed front elevations showing the new fascia and reconfigured shopfront (Existing and proposed front elevations)

The site

The unit is on the ground floor of a three-storey brick building with a pitched tiled roof in a commercial parade on Kingsbury Road, where fascia signs are a common feature of the street scene.

The challenge

The sign needed to give the business a clear identity without adding visual clutter to the parade, while avoiding light spill for residents nearby and any distraction to drivers on a busy road.

What was submitted

  1. Supporting StatementDescribed a single sign within the existing fascia zone, using applied vinyl lettering on a powder-coated aluminium panel with a maximum text height of 300 mm, in a muted matt finish with no box sign or illumination. It explained that the flush-fixed, non-illuminated sign would not project over the highway, obstruct sightlines or cause glare.
  2. Existing and proposed front elevationsShowed a 1 m deep burgundy fascia above a 3.17 m high shopfront, with white lettering, a reconfigured shopfront with a new entrance door and obscure glazing.
  3. Proposed signage drawingDetailed the fascia panel and lettering at 1:50, with the shopfront divided into bays of 1.8 m and 3 × 1.4 m.

Outcome

Advertisement consent was granted by the London Borough of Brent on 25 February 2026.

Images and findings are taken from the documents submitted with the planning application. The full application is available on the council's planning register.

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